Market Characterization


We combine our advanced expertise with hands-on field experience, customer insights, and rigorous economic filters to identify the market potential for a range of programs and technologies in all customer sectors.


April 11, 2024

Barriers to advancing efficient fuel switching in Minnesota homes

This project will identify technology and market barriers and opportunities to advance efficient fuel switching in Minnesota single-family homes with low to moderate incomes.
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October 27, 2023

How do we transform the market for air-source heat pumps?

Partners throughout the Midwest are working together to transform the market for air-source heat pumps in this cold-climate region.
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September 25, 2023

Panel upgrades are a key pathway to full electrification

Upgrading panel service to 200A is likely the most cost-effective and simplest way to enable residential electrification in cold climates at this time.
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January 26, 2022

Savings hidden in the code: The limits of energy code as a baseline

What's a simple climate measure that could save 80 million kWh and over 3 million therms without any new regulations? If you could find one, you'd feel like you’d cracked some sort of code.
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