Market characterization

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We combine our advanced expertise with hands-on field experience, customer insights, and rigorous economic filters to identify the market potential for a range of programs and technologies in all customer sectors.

server and network cables
Research | May 13, 2020
Small embedded data centers—your most overlooked opportunity for energy savings Have you considered how much energy your small embedded data center (SEDC) consumes? SEDCs are estimated to account for nearly one percent of the total electricity use in the U.S. As much as one third of this usage is unnecessary, but most energy efficiency programs or IT service providers overlook it. More
Plot of buildings in MGE territory
Research | May 5, 2020
How can a city develop business energy efficiency baselines by building type? We break it down. Do you have the energy and property data needed to understand how buildings in your community or service territory perform against other similar buildings? We worked with Madison Gas and Electric (MGE) to link utility data with property tax data in new ways. The result? A robust dataset that can be used to inform city-wide programming. The City of Madison and MGE wanted to drive more energy savings to help business customers. More
office space
Research | April 11, 2020
We unearth the best light level savings opportunities in Minnesota. How much lighting energy do commercial buildings use annually? What building types are ideal for adjusting light levels? We partnered with the Minnesota Department of Commerce, Division of Energy Resources through the Conservation Applied Research and Development (CARD) program to answer these questions and discover the best program offerings and resources so Minnesota can optimize their light levels and save on costs. More
Residential heating and cooling research infographic
Infographic | April 2, 2020
We conducted research on residential heating and cooling systems in Minnesota homes to help improve installation and maintenance practices for furnaces, air conditioners, and heat pumps. The study is supported by the Minnesota Department of Commerce, Division of Energy Resources and will provide useful information for existing efficiency programs run by Minnesota’s electric and natural gas utilities. More
Examining Potential for Prepay
Research | January 15, 2019
Although prepaid electricity is common in some regions of the world, it is relatively new to the US. But there is a growing interest in finding out whether paying for your electricity use in advance would change or reduce your overall consumption. Could an energy efficiency program capture energy savings simply by changing when you pay your bill from after use to before? More
High energy
Research | December 20, 2018
We conducted an in-depth study of 100 high energy consumption homes in Minnesota. The goal was to help conservation program managers better understand the factors contributing to high usage, quantify the energy savings potential associated with common conservation measures, and identify program strategies that could be used to effectively target those opportunities. Watch our three-part video series IN THIS PLAYLIST: More
Apartment building
Research | December 20, 2018
We also characterized Wisconsin’s rental sector based on a statewide sample of 180 rental properties, ranging from single-family rental homes to large apartment buildings. The study provided a statistically representative picture of building characteristics, appliances and equipment; benchmarked energy usage; assessed energy efficiency opportunities; and explored linkages between energy efficiency opportunities and knowledge, attitudes and behavior on the part of building tenants, owners and managers. More
Multi family
Research | December 20, 2018
We characterized energy use in Minnesota’s multifamily sector and identified untapped energy efficiency opportunities. We also explored energy-related behaviors and attitudes of multifamily building owners and tenants. Our research team sampled 120 buildings across the state; gathered information from building owners and tenants through on-line and mail surveys; and evaluated the payback period of 25 common energy and water savings measures in multifamily housing. More
Manufactured Homes
Research | December 20, 2018
The manufactured home market offers an affordable housing option—and sometimes the only option—for many would-be homeowners. Residents of manufactured homes (also known as mobile homes) are more likely to be low-income than residents of other single-family homes, and energy costs may comprise a larger portion of their monthly expenses. More
Minnesota’s small commercial sector
Research | December 20, 2018
In this work, Slipstream conducted primary and secondary research on the small commercial sector in Minnesota. The objective of this research is to provide insights on energy use and attitudes toward energy and to inform energy efficiency program designs that address barriers to participation. Watch our webinar recording. More
heating and cooling system study
Research | December 20, 2018
We conducted research on residential heating and cooling systems in Minnesota homes to help improve installation and maintenance practices for furnaces, air conditioners, and heat pumps. More
Data center
Research | December 20, 2018
View full infographic Small embedded data centers (SEDCs) are one of the fastest growing end uses of electrical energy in commercial buildings and are estimated to account for nearly one percent of the total electricity use in the U.S. By some accounts, as much as one third of this usage is unnecessary, but this premise has not been addressed by Focus on Energy programs or by most device manufacturers. More
Research | December 20, 2018
On behalf of Focus on Energy’s Environmental and Economic Research and Development Program (EERD), Slipstream collected information from Wisconsin businesses on their light levels and associated lighting system characteristics. This information will help Focus on Energy address savings opportunities from optimizing light levels by identifying appropriate program offerings and resources. More
Research | December 19, 2018
RTUs are used in more than one third of U.S. commercial buildings, the highest of any cooling equipment type. Why? They are reliable and have a low capital cost, as well as established service and distribution networks. There is anecdotal evidence, however, that these systems operate inefficiently. To validate or refute this evidence, we conducted a multi-level field study sponsored by Minnesota Department of Commerce, Division of Energy Resources. Resources: More
Publication | April 17, 2000
This is the residential characterization study—the first and most complete picture of energy use and energy efficiency in Wisconsin housing. More
Publication | April 17, 1994
In our Statewide Technical and Economic Potential Study, we estimated potential savings from energy efficiency measures in Wisconsin over a 20 year period in the agricultural, commercial, industrial, and residential sectors.  More