Planning for Wisconsin Air-Source Heat Pump Market Transformation

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In 2019, Wisconsin became the first state in the Midwest to commit to being 100% carbon free by 2050. To decarbonize its grid faster and mitigate climate impacts, the state needs to accelerate the adoption of air-source heat pumps (ASHPs) to electrify residential buildings. To better understand the barriers in the way of widespread ASHP adoption, we conducted analysis on Wisconsin's residential building landscape, engaged market actors, and conducted a stakeholder needs assessment.

The team aligned the market transformation goal with the regional Midwest ASHP Collaborative so that "ASHPs are the first choice for heating and cooling by contractors and customers by 2030" and defined a roadmap and playbook for how to get there with recommended actions for the State, Focus on Energy, utilities, and communities in Wisconsin.

Finally, our team disseminated the market transformation playbook to stakeholders and provided preliminary planning, technical, and analytical support to a few individual stakeholders as they began taking action to drive progress in the ASHP market.

Project Team:

  • Slipstream: Justin Margolies (Project Manager), Jon Koliner, Zak Paine
  • CEE: Emily McPherson, Molly Garcia, Ranal Tudawe
  • Elevate: Abby Francisco and Abby Corso

Additional Resources:

Watch our webinar on demand here.