Abstract
Effective consumer marketing is a significant contributor to the success of residential energy efficiency programs. Often overlooked, however, is the program marketing and promotion potential which lies within a service territory’s trade ally network. More
Community-based energy efficiency programs foster social connectedness to transform the way people consume energy—relying on group interaction, peer support, and communal resolve to impact behavior. A community can be defined by geography, such as a city or neighborhood, or by a shared characteristic, such as employees of a business, fans of a sport, or members of a social network More
Residential lighting programs are just as crucial to achieve overall energy savings for small utilities’ energy efficiency programs as for large utilities. Slipstream, a national leader in retail lighting program design and implementation, has extensive experience delivering programs of all sizes throughout the United States. More
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