Marketing

Publication
Abstract  Effective consumer marketing is a significant contributor to the success of residential energy efficiency programs. Often overlooked, however, is the program marketing and promotion potential which lies within a service territory’s trade ally network. More
Publication
Community-based energy efficiency programs foster social connectedness to transform the way people consume energy—relying on group interaction, peer support, and communal resolve to impact behavior. A community can be defined by geography, such as a city or neighborhood, or by a shared characteristic, such as employees of a business, fans of a sport, or members of a social network More
Publication
Residential lighting programs are just as crucial to achieve overall energy savings for small utilities’ energy efficiency programs as for large utilities. Slipstream, a national leader in retail lighting program design and implementation, has extensive experience delivering programs of all sizes throughout the United States. More
Are you struggling with marketing your energy efficiency programs due to lack of in-house resources? More