Marketing
Careers | February 18, 2019
Under supervision, the Marketing Projects Coordinator contributes to the success and increases the efficiency of specific programs at Slipstream and our mission. This involves day-to-day facilitation of marketing and outreach deliverables. More
Award | December 10, 2018
WECC received a Gold Award for the builder annual report developed for the Focus on Energy New Homes Program. The report is a graphical representation of each builder’s yearly activity in terms of number of homes built, average energy efficiency, incentives earned, etc. More
Award | December 10, 2018
WECC received a Gold Award for its corporate values puzzle. The oversized puzzle was developed as an employee engagement tactic when the company launched its new mission, vision, and values statements in 2017. More
Award | December 10, 2018
WECC received a Gold Award for a newspaper ad promoting LED bulbs for Minnesota client Freeborn-Mower. More
Award | October 17, 2018
WECC received a Platinum Award for Alliant Energy’s “Bright Ideas” billboard which promotes the purchase of LED lighting. More
Award | October 17, 2018
WECC received a Platinum Award for its corporate blog at weccusa.org/blog, which launched in 2017. The blog features energy efficiency industry news, energy savings tips, and updates regarding the company’s areas of expertise and quest for internal sustainability. More
Publication | August 21, 2018
Abstract
Effective consumer marketing is a significant contributor to the success of residential energy efficiency programs. Often overlooked, however, is the program marketing and promotion potential which lies within a service territory’s trade ally network. More
Publication | August 21, 2018
Community-based energy efficiency programs foster social connectedness to transform the way people consume energy—relying on group interaction, peer support, and communal resolve to impact behavior. A community can be defined by geography, such as a city or neighborhood, or by a shared characteristic, such as employees of a business, fans of a sport, or members of a social network More
Publication | March 28, 2016
Residential lighting programs are just as crucial to achieve overall energy savings for small utilities’ energy efficiency programs as for large utilities. WECC, a national leader in retail lighting program design and implementation, has extensive experience delivering programs of all sizes throughout the United States. More
Solution | January 1, 2019
Are you struggling with marketing your energy efficiency programs due to lack of in-house resources? Are your energy efficiency programs designed and ready for implementation—but you aren’t sure how to spread the word? Slipstream is here to take the lead. Our full-service in-house marketing team delivers highly effective communication plans and vehicles designed to cut through the clutter and educate your customers—driving them to take action and implement energy-saving measures. More