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Contractor Marketing and Outreach

Effective consumer marketing is a significant contributor to the success of residential energy efficiency programs. Often overlooked, however, is the program marketing and promotion potential which lies within a service territory’s trade ally network.

Through thoughtful contractor recruitment efforts, training and ongoing education, and development of trade ally sales and marketing tools, WECC has found that efficiency programs can thrive “from the inside out”— as highly informed, engaged, and motivated trade allies actively promote energy-saving products, equipment, and incentives in the field.