A Trip Around the Sun: Strategic marketing for your energy efficiency programs
Slipstream, 431 Charmany Drive, Madison, WI 53719
$149 for AESP members | $199 for non-members
Welcome to the marketing universe! Join us for this half-day course where we focus on a customer-first approach to energy-efficiency marketing. Together we’ll take a journey around the sun, focusing on customer pain points and communication methods, and how programs, like planets, react to customers in different ways. We will also discuss various marketing strategies from traditional to digital to grow awareness, participation and customer satisfaction. Lunch will be provided. Join the Wisconsin chapter of AESP afterward for a local happy hour.